Increase Web Sales by Modifying Your Sales Funnel

Customizing your sales funnel is the way to go if you desire to increase online sales rapidly. Now of course there are a great deal of various formats and examples of sales funnels so for the sake of simplicity, we'll define a sales funnel as any necessary action or action that a visitor must take in order to finish a conversion. If you had an easy squeeze page, then your sales funnel would simply be the AdWords or Facebook ad that drove traffic to the squeeze page plus all of the required fields in your "Sign Up Box", such as Name, Email, Phone, etc. If you have an online health club subscription website, then your sales funnel might be: AdWords Advertisement, Landing Page, Indication Up/Registration Page, and Shopping Cart. While the formats of the sales funnel may vary, the point to keep in mind is that by customizing this funnel, you can quickly increase online sales and boost revenues.

The basic truth is that even if we concede that 1/2 of all the Name/Email prospects were completely worthless to our true goal of producing a sale, a targeted email campaign might still net you the very same Phone, Address, and Site URL details you desired to begin with. The difference is, in addition to having the exact same number of completely certified leads, you likewise have actually a database filled with other potential customers. This "list" can be utilized internally for future promos or utilized to create affiliate earnings. The point is, the "list" still has great value and modifying your sales funnel to increase initial opt-ins will eventually increase online sales, even if even more down the roadway.

Now let's look at a more traditional site with the following sales funnel:

AdWords or Facebook Advertisements

Landing Page

Pre-Order/Pricing Page

Shopping Cart

So how do we increase online sales by customizing this sales funnel? Well, the Pre-Order or Rates Page is ultimately costing this website owner conversions since if the possibility was interested enough in the product or service to click on a connect to get to the Pre-Order page, then making them jump through another hoop to really acquire is simply losing visitors. If possible, utilize a shopping cart platform like Infusionsoft that permits you to include and modify text to the shopping cart where you can then put the Product Description, Assurance, and other Deal Information all on one page. By doing this, if the landing page is attracting potential funnel consultant customers to reach the next action of the funnel to discover out pricing, they can make a purchase right then and there without clicking on another link. Just removing that unnecessary step can increase online sales by 20-30% when performed effectively which's large profit for your online company!

Without concern, customizing your sales funnel can considerably increase online sales, lower consumer acquisition expenses, and eventually boost profits. I highly suggest using site split screening to explore various setups and carefully track results so you can rapidly determine the best configuration of your sales funnel for optimum conversions.


If you desire to increase online sales rapidly, then customizing your sales funnel is the method to go. Now of course there are a lot of various formats and examples of sales funnels so for the sake of simpleness, we'll specify a sales funnel as any necessary action or action that a visitor need to take in order to finish a conversion. While the formats of the sales funnel might differ, the point to remember is that by modifying this funnel, you can quickly increase online sales and increase revenues.

The point is, the "list" still has terrific worth and customizing your sales funnel to increase preliminary opt-ins will eventually increase online sales, even if even more down the roadway.

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